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Loypal Engine

Data enrichment: Transaction data is captured into the LoyPal Engine and linked with additional data sources to provide a panoramic view of a customer.

Loyalty operations: Customers are linked to transactions, loyalty balances are processed and promotional offers are managed.

 
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Loypal Brain

Data-driven recommendations: Analytics tools (looking at history) and predictive models (looking at the future) are used to identify customers to target with communications and promotional offers.

Journey planning: Customer journeys to optimise customer engagement are built, automated and refined. Journeys are based on analytical observations of preferences, needs and wants and create personalised (and therefore relevant) customer interactions.

 
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Loypal Dashboard

View customers: Understand customer types, spend values, preferences, segments and more through our intuitive and powerful dashboard.

View recommendations: View and approve recommended revenue driving campaigns for targeted customer groups. See a forecast redemption rate, cost and ROI.